70%
Reduction in cost per warm lead engagement through automated, always-on conversations.
40%
Increase in upsell and cross-sell conversions by engaging customers at the right moment.
Insurance
About the Client
Kotak Life Insurance is one of India's leading private life insurers, offering a wide range of protection, savings, retirement, and investment plans to over 46 million customers across the country. Backed by the Kotak Mahindra Group and established in 2001, the company is known for its digital-first approach and high claim settlement standards.
The Challenge
Kotak faced execution challenges in monetizing warm leads despite strong inbound and partner-led demand.
Human agents struggled to follow up consistently across large warm-lead volumes
High opex due to reliance on experienced agents for repetitive nurturing conversations
Inconsistencies in pitch delivery, compliance language, and follow-up timing
Missed upsell and cross-sell opportunities due to delayed or uneven engagement
The core issue was human inefficiency and variability in a process that required speed, consistency, and scale.
The Solution
Weya AI deployed AI agents to handle structured warm-lead engagement for term insurance.
Use cases implemented:
Warm lead nurturing: AI agents followed up with interested prospects, reinforced product value, and maintained engagement across multiple touchpoints
Upsell and cross-sell support: AI introduced relevant term insurance variants and add-ons based on lead context
Human escalation for closures: Only high-intent or complex conversations were routed to licensed human advisors
The AI ensured consistent messaging, timely outreach, and full lead coverage without increasing agent load.
The Results
Improved follow-up coverage to 95 % of warm leads contacted within 15 mins
Reduced cost per warm lead engagement by 70 %
Increased upsell and cross-sell conversion by 40 %
Reduced dependency on human advisors by 60 % for early-stage nurturing